Our Purpose
Create Consciously
Our purpose is to serve. This is our guiding principle. It’s more than creating deliciously purposeful tea. It’s working to make things better. It’s supporting quality, sustainability, and social responsibility locally, nationally, and globally.



We’re in This Together
Our goal is to make every place we touch better. From supporting cardamom-producing families in rural Guatemala with organic certifications, to our work with the Hillside Organic Tea Cooperative in Rwanda, where we source our black tea, or our work with local charities near where we’re headquartered, we know we’re all in this together.
Do it Right. Then do it Better
Since day one, Yogi has been about doing what’s right and constantly working to improve. That’s led us to plastic-free tea bags and packaging made with FSC-certified paperboard. It’s also led us to work with anyone—even other tea companies, because for us, it’s not about competing to increase profits, it’s about collaborating to help the world be better.
Move Beyond Expectation
We’re expected to make delicious tea. But we want to exceed expectations. We’re a certified B-Corp; thriving while putting people before profit. Our ingredients of agricultural origin are all sourced from controlled ecological farms. We’re part of the Ethical Tea Partnership, the world’s leading organization for tea-industry sustainability. It’s more than tea. It’s more than certifications. It’s about creating a better world.